You are constantly gaming and may not even know it. Gamification marketing has become so commonplace that many people don’t even realize when it’s happening. That trip to the Orthodontist and a swipe of the rewards card when you showed up on time. The game pieces you get for purchases at a grocery store. Dropping your business card into a jar at a restaurant. Waiting for your number to be called at the deli counter. Ding, your number was called, you win!
Techniques like these are called gamification and they have been used for years to motivate participation, increase engagement and build loyalty. If you need a customer, prospect or employee to do something, chances are you can make it happen with gamification!
gam·i·fi·ca·tion \ gā-mə-fə-kā-shən\
: the application of games or gamelike elements (e.g., point scoring, competition with others, rules of play) to activities so as to encourage engagement with a product or service.
Benefits of Gamification Marketing
There are many benefits to the use of gamification in business. Often the benefits are specific to the application and industry. Here are some of the general benefits of gamification.
- Prompt behavioral change
- Collect customer and prospect data
- Stay relevant with your customers
- Increases level of engagement
- Social games and social contests increase exposure
- Badges and achievements create competition and drive motivation
At the core of gamification is the idea that allowing a user to have fun, giving them a chance to win something, or giving them ownership of points or achievements creates a higher level of engagement. It also increases time spent interacting with your product or service which creates additional opportunities for sales and brand loyalty.
Gamification and Your Social Sales Team
Social marketing has consistently been shown to be one of the most powerful forms of marketing that exists. Because of this, it’s a great idea to include social in any gamification marketing campaign where you are selling a product or service. Your sales team just got a whole lot bigger!
Below is a comparison of social marketing to traditional marketing. It’s easy to see the high level of engagement social marketing creates in comparison.
Gamification Platforms Provide Powerful Features
The options available are too numerous for this post as many are specific to application. One of the most popular is Bunchball’s Nitro Gamification Platform. It features functionality to engage employees as well as customers, promotes social activity and plays well with many popular CRMs.
Looking for a free solution? Playlyfe.com is a free gamification platform currently in alpha that allows you to build completely custom campaigns. Here is a list of open source gamification technologies, platforms and apps.
Gamification by Design, How to Get Started
To get started answer these questions. What customer actions create the most revenue? What information do we need to be more profitable? What if customers had incentive to share your product or service? With answers these questions and others like them, you have the foundation for a successful campaign. Using this information, some creativity and the right platform, your gamification marketing campaign can be online lickety split!
Imagine your customers, prospects and employees doing what you needed them to more frequently. That would make your world a very fun and profitable place! Need help getting started? We would love to chat!